Consider this scenario: “Upon adding a privacy statement to my website requesting consent for cookies, my Google Analytics data plummeted by 75%!” The solution? You can either revise your consent statement to only exclude third-party cookies or, the more effective and long term approach, configure your GA4 account to operate without cookies. This involves setting […]

Organic searches or direct traffic should always have a higher time as it requires the user to navigate the website to find what they are looking for. Display, social, and especially email ads will always have a lower time due to the ads ability to direct the user directly to the page the user is […]