Three Predictions for the Future of Email Marketing

The future of email marketing for car dealers rests largely on two factors: the ever-changing client base and the newest technology becoming available. While forward-thinking businesses today certainly have a wide array of insights, tools, and skills at their disposal, there is no substitute for keeping your finger on the pulse of the latest developments in this rapidly changing field. The good news is that, while these challenges are only ramping-up, newer and better solutions are coming to the forefront.

Take a look at some of the newest trends in conquest email marketing that the experts at Venture Controls are expecting in the coming years.

Hyper-personalization

This is a trend we have seen on all of the major social media platforms, as well as brick-and-mortar businesses. The hyper-personalization approach to marketing relies on speaking directly to the buyer’s wants and needs, as well as engendering plenty of “trigger events” which look more deeply into the buyer’s daily cycles to create the ideal conditions for a purchase or click-through. This level of personalization is only possible today because of the growing number of metrics marketers have at their fingertips. The more we know about the individual’s specific needs, the more directly we can sell to them.

Learning from automation tools

Today, relatively few email marketing strategies use automation tools as a part of their overall plan. And while hyper-personalization requires some fine tooth combing to work effectively, looking for each and every opportunity to cut down on workload is a growing necessity. As automation tools become smarter, and as the workload for email marketers becomes greater, the emphasis on these quickly developing methods will only grow. In addition, advanced machine learning capabilities will allow us to interpret and utilize data more effectively, making these processes all the more feasible.

Multi-channel marketing

The future of online marketing is all about holistic engagement that incorporates as many platforms as possible. Email, in combination with Facebook, Twitter, Instagram, and other social media platforms, will not only create more opportunities to catch the buyer’s attention, but help build brand recognition as a whole. Connecting to social media feeds has been an invaluable tool for marketers looking to connect directly with their consumer base, and now that more detailed analytics are coming to the surface, knowing exactly when and where to make a connection is becoming easier.