Category: Spam

Top 5 Reasons Prospects Send Emails to the Spam Folder

It should be no surprise that some of the savviest minds in marketing have carefully researched what exactly leads a prospect to hit that “Junk” or “Spam” button when looking at an email. Considering the risks associated with being flagged consistently with such markers, not to mention the impact it has on your response rate,…

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Avoiding the Dreaded Spam Folder

So you’re ready to launch a new email campaign, and you’ve got incredible offers that potential customers will love – but what’s the point if your well-constructed prospect email marketing just ends up in the spam folder? As algorithms become increasingly more savvy when it comes to picking up spam, the only true solution is…

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