Double Smart Technology
Use a Smart Pixel to Identify In Market Automotive Shoppers
With our predictive analytics for the automotive industry we are able to identify car buyers and prospective customers and deliver them to you!
Thousands of people visit your website each and every month. They search through new and used inventory. They browse your specials and spend time looking at your service and parts pages. While you can review your analytics and see where these people are going within your website, who they actually are is a mystery. Until Now. We can identify the Shy Shopper who does not fill in a Web-Lead Form.
With advances in Collection Codes that get placed on websites, we can match those visitors to our extensive database, uncover who they are and see repeat visits along with their shopping behavior. We can tell you who is shopping and in many cases the vehicle they own. This process sets up the marketing triggers for follow-up campaigns to keep those shoppers engaged.
Visitor De-Anonymization + Precise Digital Campaigns = Double Smart Marketing
Double Smart-Acquire data on web visitors, real time, real actionable. Data points include:
- Postal address
- Email address
- Credit/Income range
- Home value
- Marital status
- Lifestyle preferences
- Vehicle make, model, year
- Almost 400 other data points
Double Smart delivers data daily so you can act to identify buyers from your web traffic and convert them to customers.
Double Smart Email: Fueled with data from Double Smart, consumers/shoppers that visit your website will receive a custom email the same day or the day after the web visit. Double Smart delivers data on the pages viewed so the email can specifically address the buyers interest. Email campaigns include “Double Smart Rapid Response” that sends emails based on actions of the consumer.
Double Smart Mail: Fueled with data from Double Smart, consumers/shoppers that visit your website will receive a custom letter 2-4 days after the web visit. Double Smart delivers data on the pages viewed so the letter can specifically address the buyers interest.
Double Smart Social: Fueled with data from Double Smart web visitors social media feeds will include targeted messages that address the consumers interest based on the web pages that were viewed on your website.
For more information on our Double Smart Marketing and how it will increase sales at your dealership, please contact us for a free review.