How to Market Auto Finance to Millennials
Millennials are the leading auto consumers in today’s market. Automobile companies and dealers offering auto finance products must be prepared to market auto credit incentives to this segment, or they will lose out on a vast chunk of potential revenue. Tech-savvy and adventurous, millennials are unique in that they want to participate in ‘knowledge’ decision…
How To Increase The Chances of Your Marketing Email Being Read
Automotive email marketing is an excellent and inexpensive way to promote your brand. However, it does no good if people are not opening your emails. That is why you need to take advantage of a few tips in order to improve the chance of your emails being read. This way, you’ll see a better turn…
Avoiding the Dreaded Spam Folder
So you’re ready to launch a new email campaign, and you’ve got incredible offers that potential customers will love – but what’s the point if your well-constructed prospect email marketing just ends up in the spam folder? As algorithms become increasingly more savvy when it comes to picking up spam, the only true solution is…
4 Ways to Segment Your Market
Market segmentation has always been a key factor in successful marketing, but the tools have never been as multifaceted and impressive as they are today. A savvy business can identify more granular, more relevant divisions in their prospect base than ever before—and capitalize on that to deliver tailor-made, heavily personalized email with all the simplicity…
Internet Marketing Tools You Should Be Using
When marketing your business, email marketing is a helpful tool. You can connect with former customers, send out discounts for oil changes and offer up insights into new sales and the latest stock. However, there are other forms of Internet marketing you should be using in addition to auto dealer email marketing. Here are a…