How to Market Auto Finance to Millennials

Millennials are the leading auto consumers in today’s market. Automobile companies and dealers offering auto finance products must be prepared to market auto credit incentives to this segment, or they will lose out on a vast chunk of potential revenue. Tech-savvy and adventurous, millennials are unique in that they want to participate in ‘knowledge’ decision…

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Avoiding the Dreaded Spam Folder

So you’re ready to launch a new email campaign, and you’ve got incredible offers that potential customers will love – but what’s the point if your well-constructed prospect email marketing just ends up in the spam folder? As algorithms become increasingly more savvy when it comes to picking up spam, the only true solution is…

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4 Ways to Segment Your Market

Market segmentation has always been a key factor in successful marketing, but the tools have never been as multifaceted and impressive as they are today. A savvy business can identify more granular, more relevant divisions in their prospect base than ever before—and capitalize on that to deliver tailor-made, heavily personalized email with all the simplicity…

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Internet Marketing Tools You Should Be Using

When marketing your business, email marketing is a helpful tool. You can connect with former customers, send out discounts for oil changes and offer up insights into new sales and the latest stock. However, there are other forms of Internet marketing you should be using in addition to auto dealer email marketing. Here are a…

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How to Tell if Your Automative Email Marketing is Working

While different forms of marketing have come and gone over the last several decades, email marketing remains an excellent method to reach new customers and maintain current clients. Within the automotive industry a single successful email can net your company tens of thousands of dollars. But how can you actually tell if your automotive email…

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When Automotive Email Marketing Gets Personal

Stop what you’re doing and look at your inbox. How far do you have to scroll before you find a marketing email that is so irrelevant to your needs that you wonder how you ever ended up on that list in the first place? Probably not that long. That’s because many businesses send the same…

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Rookie Mistakes Businesses Make with Email Marketing

If you’re just getting started with automotive email marketing at your car dealership, you may be realizing you have a lot to learn. Don’t worry, everyone makes mistakes when they’re trying something new. Here are a few mistakes email marketing newbies tend to make (and how to fix them): Mysterious sender address What email address…

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Optimizing Your Email Marketing Campaigns

In an age where everyone is connected, it’s estimated that one in four US citizens use a mobile or smartphone to do some research before committing to purchasing a vehicle. When broken down further, the stats reveal that nearly half of those in the millennial age bracket use mobiles to shop for automobiles – however,…

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