The 4 Most Important Elements of Your Email Newsletter

Email campaigns are one of the most effective marketing tools available. Businesses that use email to reach existing and prospective customers enjoy the most favorable return on investment when including these four most important elements in their email newsletters.

1. Brevity

These days, readers are looking to get as much information as they can in as few words as possible. If your email newsletter is a long, rambling affair, you’re likely to loose the reader before they get to the most important points you’re trying to convey. Keep it brief and succinct to ensure your reader gets through the whole newsletter.

2. Value

When your newsletter arrives, your readers will be looking for value in it. Make it worth their time to open it up and read it by providing some sort of value, such as new information, a discount on a vehicle or accessories purchase, or early notification about an upcoming sale. When you provide this kind of value, your email contacts will be sure to open and read all your future newsletters.

3. Call to action

Every newsletter you send from your automotive business should contain a specific call to action for your readers. There should be no doubt as to what they should do after reading your newsletter. The best way to do this is to include your call to action at the very end of your newsletter. This way, it’s there once people have finished reading about the important information you sent.

4. Scanability

People are easily distracted these days, and they want their content to be easily scanned. This enables them to read the newsletter quickly while still getting the gist of the information it contains. Don’t overwhelm your auto dealership email newsletter readers with a wall of text that looks like it will take forever to digest. Instead, give your newsletter headers, and snippets of the most important text. That way, time-pressed readers will still get your point, and you’ll be more likely to get a higher conversion rate.

Now that you know what the four most important elements of your auto dealership email newsletters are, it’s time to start making 2017 your best year yet!